Selling online has become a necessity for people who want to grow their business in this digital age and learning how to sell on Konga is one of the ways to do that.
Konga is an online e-commerce market that was established in 2012. It has ever since grown to be a renowned online marketplace in Nigeria and beyond.
You cannot talk of selling physical products in Nigeria without mentioning Konga, that’s why it is important to know how they operate so you can take advantage of it to sell online.
Konga has an average of 5 million monthly visitors which is one of the reasons why you should consider selling there because people with a demand for your goods will find you.
How to sell on Konga
There are four steps to selling on Koga
- Visit shq.konga.com
- Click on sign up
- Fill the information Boxes required
- First and last name
- Street address
- Store name
- Store description
- Visit your email to verify email address
- Use OTP code to Verify mobile number
The above are the steps you need to take to confirm your email, after which you will have to take the following steps again.
- Accept terms and conditions
- Download orientation guide
- Tick the check box
- Upload Nationally recognized ID card
- Upload passport photograph
- Upload bank details
They provide a 42 pages seller handbook in step 2 above, to guide their sellers’ journey on their platform.
After registering your account, the next step to take is to register on KongaPay to be able to receive payment easily when the time comes.
How to register an account with KongaPay
- Visit www.kongapay.com, then click on signup as shown above
- Fill in all necessary details, then create a pin
- Confirm mobile number, Save, and add bank details
- Send mobile number to [email protected]
When your account has been approved you will have access to your dashboard.
Konga Seller HQ Dashboard
The Konga seller HQ helps you manage the transactions going on in your account.
You will be able to register and add new products, with their prices and descriptions. You will also manage your bank details, your escrow(payment in waiting) and accept & ship new orders.
Orders will show you the orders made for the goods you have listed.
Products will show you all the products you have listed or added.
Reviews will show you all the reviews written by your customers.
Konga subscription plans
Konga has four subscription packages; sliver, gold, gold plus and platinum.
Konga sliver subscription package
This package is ₦ 2,500/Month
- Unlimited product pricing
Konga Gold subscription package
This package is ₦ 9,000/Month
- Unlimited product pricing
- 15 Days of Konga Onsite Ads
- No Facebook & Google AdsSelect plan
Konga Goldplus subscription package
This package is ₦ 18000/Month
- Unlimited product pricing
- 15 Days of Konga Onsite Ads
- No Facebook & Google Ads
Konga platinum subscription package
This package is ₦ 37,500/Month
- Unlimited product pricing
- 30 Days of Konga Onsite Ads
- 15 Days Google & Faceboo
Konga Commissions
A commission is a percentage charged by Konga for every successful sale made. The commission varies based on the kind of product you are selling, the type of subscription you did and the class you fall in.
You will know more about the subscription packages and classes shortly, before then, the image below shows some samples of the commissions charged by Konga.
Classes of merchants and commission rates on Konga
Konga classifies its merchants into three groups; special, classic and classic plus.
Special – Merchants without an active subscription plan.
Classic – Merchants with an active subscription plan.
Classic plus – Merchants are upgraded after a successful sale of N2m in value or 1,000 orders in volume, for two months consecutively (that is, back-to-back).
Special merchants have the highest commission while Classic plus merchants have the lowest commission because of their high number of sales per month.
How to create products on Konga
Creating products on Konga comprises uploading products images, titling and also describing them.
You need to upload quality images with a white or clear background.
The title of your products needs to be descriptive enough for customers to understand what you are selling. Use keywords and specify the size, colour and model of your products.
Don’t forget to mention the brand name of your products because that is most likely the keyword your potential customers will use while searching or shopping online.
After writing a good product title, you still have to write a concise description of the products you are creating.
Describe your products by using your own words to explain what your products can do for your customers. Don’t fall into the temptation of focusing on the features and then neglect the benefits.
People are more interested in how your products can help them than they are in what they can do. There are copywriters who are good at describing products.
You can hire a copywriter to write for you, it will save you from losing potential customers because of what you can control.
How to deliver products on Konga
This article on how to sell on Konga won’t be complete without mentioning the types of ways to deliver products to customers whenever you receive an order.
You have the option of using KOS (Keep on shipping), Self fulfilment and FBK (Fulfilment by Konga)
KOS is Konga’s delivery service that helps you transport products to your customers.
Self Fulfilment is the option to deliver goods to customers by yourself or through another shipment service long as the order is only a “Prepaid Order”.
FBK is the option for Konga to take care of the whole delivery process; you will store your products in their warehouse for a cost that is charged only when you make a sale.
Note that you are expected to deliver goods to customers within 3 days of the order; therefore you need to be frequently checking your dashboard and email for updates.
How to recieve payments on Konga
Konga has a seven days return policy, that is to say, customers can return products within seven days if some conditions are not met. Therefore you can receive your payment only after the seven days expiration. This happens in two ways.
1. Wallet
If you don’t have a Kongapay account then this is the option you are left with. Your money will be moved to escrow until you request for payout.
When you request for payout the money will be sent to your account within 3-7 working days. Note that Konga pays merchants only on Tuesdays and Fridays.
2. Kongapay
Kongapay pays merchants money automatically after the seven days return policy expiration. You don’t have to request for payout.
Restricted brands on Konga
There are high-end brands that don’t permit sales of their products on online marketplaces like Konga and there are also brand products that will warrant you to confirm the originality of their products before selling them on online marketplaces.
The image below shows some of these brands.
Tips to sell on Konga succesfully
1.Use the right pricing
When your price is higher than that of your competitors you are at a disadvantage because people will scroll past your products to theirs.
Check the price of the products in other online malls and choose a good price for your products
2.Market your products
Just because your products are listed on Konga doesn’t mean you will have automatic sales. You can use your social media handles to market your products.
Social is also a way to communicate directly with your customers when the need arises.
3.Excellent customer service
Try to meet the needs of your customers in an excellent manner. Solve their problems and answer their questions.
Doing the above will give you positive reviews that will increase your sales in the long run.
4.Excellent packaging
Package your goods well. Sometimes the right packaging is that factor that will make the difference in sales.
Your products should be packaged with the right materials.
Disadvantages of selling on Konga
- You don’t have control over the website
- Your profit reduces because Konga collects a commission for sales made by you
- Your business brand will suffer
- There is high competition for your product and services
Conclusion
The post has covered everything you need to know about how to sell on Konga. Visit shq.konga.com to start selling on Konga.
On the other hand, you still have the option of selling your products on your eCommerce website, where you will have control over everything happening on your website.
You won’t have to pay commission to anybody. Read our post on how to start an eCommerce store in Nigeria to learn more about it.
Read here how to sell on Jumia Nigeria
Thanks for sharing, its helpful.