Nigeria, Africa’s largest economy, boasts a rapidly growing online marketplace landscape. With increasing internet penetration and mobile phone usage, e-commerce is booming, offering a plethora of options for consumers and businesses alike. However, navigating this dynamic and diverse space can be overwhelming. To assist you, this guide aims to provide a comprehensive overview of the …
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What is Facebook marketplace? Facebook Marketplace is a classified ad section of the social network that specializes in helping individuals and businesses sell items locally. Introduced in October 2016, it allows users to discover, buy, and sell new and used products within their local communities. The platform is similar to eBay and Gumtree, but with …
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Digital marketing enables Nigerian entrepreneurs and small businesses to grow their customer base and promote their brand online in cost-effective ways. As internet access and mobile phone usage continues rising across Nigeria, digital channels provide unparalleled ways to reach target audiences you’d never tap into using traditional offline media alone. There are now over 159 …
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The digital marketing landscape in Nigeria is rapidly evolving, offering entrepreneurs exciting new channels to reach and engage potential customers. As internet and mobile penetration increases across the country, digital channels provide a valuable way for Nigerian businesses to promote their products and services. There are now a wide variety of digital marketing tools and …
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New product development is the process of conceptualizing, creating and marketing new products that solve customer problems or meet market demand. With Nigeria’s large and youthful consumer market, there are major opportunities for companies to innovate and introduce new products tailored to local tastes and preferences. However, developing successful new products requires extensive research, planning …
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