With more than 84 million internet users as of 2022, Nigeria is one of the world’s largest and most influential markets (Source: Statista.com). This figure is projected to grow to 117 million by 2026, making it an ideal market for companies looking to expand their reach. But if you want to succeed in this competitive …
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The digital world is rapidly transforming and evolving, and Nigeria is leading the charge amidst it all. With a cutting-edge online presence, an ever-increasing consumer base, and access to powerful technologies, Nigeria has become one of Africa’s most exciting online markets. As such, modern marketers must stay ahead of the curve in marketing trends to …
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As the world moves increasingly more towards digital advertising, Nigeria is no stranger to this trend. Global digital advertising spending was forecast to reach an all-time high of 366 billion U.S. dollars in 2020, with Africa projected to grow by about 20%. This is a testament to the immense opportunities for businesses operating in the …
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The online restaurant business in Nigeria is a service-rendering venture. This involves the delivery of food to customers either by a restaurant or independent food delivery outlets. These orders are made via customer telephone, a website owned by the restaurant, or a custom-designed app. Most of the meals available in online restaurants range from Nigerian …
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If you are looking for a lucrative online business idea in Nigeria, starting an online thrift store may be a good one. Selling second-hand stuff which is referred to as Okrika in Nigeria is popular and doing it online has made it more accessible for both the retailer and the consumer. Okrika business is booming …
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