Last updated on September 11th, 2023 at 06:50 am
Bloggers in Nigeria have to deal with many challenges. These include the high cost of the internet, low literacy rates, and a society that is not yet ready to embrace the idea of blogging.
In this article, we will explore the state of blogging in Nigeria. We will examine the challenges that bloggers face and how they are overcoming these challenges. Finally, we will discuss what it takes to be a successful blogger in Nigeria.
In terms of numbers, here are some of the things you need to know:
- There are over 20K bloggers in Nigeria. And the number grows every passing day.
- 87% of these bloggers got into the industry 2 years ago
- A total of 2K blogs are created every year here in Nigeria
- WordPress is the most preferred blogging CMS in Nigeria, taking up a whopping 87% followed by Blogger at 12.57 and then Ghost at 0.11%
While this may give you a picture of growth, there is still space for everyone if we can handle the challenges of blogging in Nigeria.
Either way, blogging has been (and still is) one of the most popular ways for Nigerians to express themselves and share their thoughts on various topics.
It is also one way that Nigerians can show what they are capable of and create an online presence for themselves. Blogging has become a lucrative business in Nigeria and it is estimated that there are over 10 million blogs in Nigeria today.
Challenge #1: Choosing a Blogging Niche in Nigeria
Blogging is a great way to make money online in Nigeria, but it can be challenging to find a blogging niche that will work for you.
There are many different options for blogging niches, and these can include topics such as finance, lifestyle, parenting, fashion, and beauty.
The first step in choosing a niche is to determine what interests you the most. This will help you decide what type of content you want to share with your readers.
If you are not sure where to start with your niche selection process, there are some helpful tools that can help guide your decision-making process.
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- How to Start a Tech Blog in Nigeria and Make Money
- How to Start a Music Blog in Nigeria and Make Money
- 15 Things You Need to Know When Starting a Blog in Nigeria
Challenge #2: Copyrights and Plagiarism in Nigeria
This is a very common issue in the blogging world. Copyright and plagiarism are a challenge that every blogger here in Nigeria has to face.
Copyrights are important because they protect the work of the author. Copyright laws state that any work created by an individual belongs to them and cannot be used without their permission.
Plagiarism is when someone takes someone else’s content and passes it off as their own. This is not only disrespectful but illegal too, because it violates copyright law.
This is a huge issue here in Nigeria. Someone can easily copy and paste your content and then pass it as his own. This has been going on for far too long because there are virtually no regulations around this in Nigeria.
Solution?
As a blogger, strife to work honestly. It doesn’t benefit you scrapping content from the internet.
In fact, Google has enacted regulations to crack down on duplicated content.
Challenge #3: Monetizing Your Blog
A blog is a great way to share your thoughts and opinions on topics that are close to your heart. At the same time, it is the best way to make money online in Nigeria.
Or is it?
Truth is, it can be difficult to monetize a blog here in Nigeria.
In fact, there are many ways in which you can monetize your blog. As such, it can be an uphill task to identify what works for you and your audience.
There are many reasons why people might struggle with monetizing their blogs. One of those reasons could be because they don’t know where to start or what methods work best for them.
Another reason could be because they feel like they don’t have enough time to dedicate themselves to blogging if they want their blog to succeed in the long run.
On a higher note, when it comes to monetizing your blog, have to find the right balance between making your content valuable enough to attract readers and creating quality content that can be sold.
When you are just starting out, it is difficult to know where to start and what kind of content will work best. You want to create something that will help people, but at the same time, something that you can sell.
If you understand who your target audience is, and create content for them, you can easily overcome this blogging challenge in Nigeria.
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Challenges of Blogging in Nigeria #4: Getting Blog Traffic
Yes, traffic is the lifeblood of any blog. Without it, you are not going to get anywhere.
This explains why a blogger’s primary goal is to get as much traffic as they can to their blog. However, there are many obstacles that they will have to face in order to achieve this goal.
The first obstacle that bloggers face is the fact that they are competing with other bloggers for readership. There are hundreds of blogs on the internet and it is difficult for new bloggers to get noticed.
Another challenge faced by bloggers is the fact that many people are not interested in reading blogs anymore because of how saturated they have become. The number of blog posts being published has increased exponentially over the past few years and most people only have time or interest for a small number of them, which means that most blogs will never be read by anyone.
On the flip side, this is one of the challenges of blogging in Nigeria you can easily fix.
In today’s world, people spend more time reading articles from social media feeds than they do browsing through websites. This means that if you want to drive traffic to your blog, you need to be active on social media and share your content frequently.
If you are not active on social media in Nigeria, then you should start by creating a Facebook business page or Instagram account. This will make it easier for people who don’t know about your blog to find it and check out what you are all about.
Challenge #5: Lack of Inspiration
Another one of the big challenges of blogging in Nigeria is a lack of inspiration.
Bloggers often find themselves stuck in writer’s block, which is not the best place to be in when you’re trying to write an article.
It can be hard to come up with content ideas and blog post topics that are both interesting and relevant.
And there are many reasons why bloggers in Nigeria may find themselves struggling with inspiration. They might be feeling burnt out, they might not be getting the results they want from their content, or they might just not know what to blog about.
In order to stay inspired, it is important for bloggers to take care of themselves and keep things fresh by experimenting with new topics and formats.
Bottomline
In the end, blogging in Nigeria is a tough business. It takes a lot of time and effort to maintain a blog, and even more to create quality content that will drive traffic.
But the hardest part of blogging is getting started. Bloggers often struggle with coming up with topics, finding the right words to convey their message, or feeling inspired in general.