As a business owner in Nigeria, you’re always looking for ways to boost your site traffic and convert those visitors into sales.
Luckily, there are a few proven methods that can help. In this article, we’ll share the 11 best ways to increase web traffic and conversions.
1. Use social media platforms
2. Write compelling content
3. Use effective calls-to-action
4. Create a strong landing page
5. Offer something of value
6. Use popups wisely
7. Make your site mobile friendly
8. Improve your site’s speed and performance
9. Target long-tail keywords
10. Implement schema markup correctly
11. Analyse your data regularly
According to a recent study by Mastercard, 81% of Nigerian consumers have been shopping more online since the start of the pandemic. The report also found that the average Nigerian internet user spends about 9 hours a day online.
This means the demand for online products and services is higher than ever. So, if you’re not already doing so, now is the time to start focusing on ways to increase web traffic and conversions.
But to get it right, you need to know which strategies will work best for your business. Let’s look at some of the most effective methods you can use.
1. Use social media platforms
According to a recent study, there were 32.90 million social media users in Nigeria in January 2022. This number is only expected to grow in the coming years.
As a business owner, you can use this to your advantage by using social media platforms to drive traffic to your website. By creating engaging content and sharing it with your audience, you can encourage them to visit your site.
You can also use social media platforms to advertise your website and drive more traffic. With so many people using social media, it’s a great way to reach many potential customers or clients.
Now is the time to start if you’re not already using social media to promote your website.
Here’s how you can increase web traffic using social media in Nigeria:
- Identify which platforms your target audience is using
- Create engaging content that will encourage them to visit your site
- Post regularly and interact with your audience
- Use effective calls-to-action
Related: 11 Best Free Online Marketing Sites in Nigeria.
2. Write compelling content
You’re missing out if you’re a marketer and not prioritizing your blogging efforts. Blogging is a great way to increase web traffic and ROI.
According to Demand Metric, 70% of people would rather get their information from blogs than traditional advertisements.
And according to HubSpot, 40% of B2B buyers said they engaged with at least three pieces of content before they contacted a sales rep.
So, to increase web traffic and ROI, start by making blogging a priority. Write compelling content that will resonate with your audience, and ensure it’s optimized for SEO.
Why not just any content?
Well, according to a study by Hubspot, 43% of readers admittedly “skim” blog posts. Compelling headlines that are clear about the content’s value help persuade readers to stick around, as do blog posts with an easily scannable layout.
Here are a few tips on writing compelling content:
- Write catchy and descriptive headlines
- Use short paragraphs and bulleted lists
- Use images, infographics, and videos
- Write with a clear purpose in mind
3. Use effective calls-to-action
A call-to-action (CTA) is a text or button that encourages a website visitor to take a specific, desired action. CTAs are important because they can help drive traffic to your website and encourage conversions.
There are several different types of CTAs that you can use, depending on your goals.
For example, if you want visitors to sign up for your email list, you would use a CTA that says something like “Subscribe Now” or “Sign Up Here.”
If you want visitors to download a white paper or e-book, you will use a CTA that says something like “Download Now” or “Get Your Free Copy.”
These CTAs can work wonders, especially if you want to drive traffic from social media to your blog.
At the same time, test different CTAs (both on social media and your website) to see which ones are most effective at driving traffic and conversions on your website?.
Tweak things like the CTA’s button color, text, and position.
4. Create a strong landing page.
At the forefront of converting traffic into leads is a landing page.
A landing page is a web page that allows you to capture a visitor’s contact information through a form or other means.
And as its name suggests, the purpose of a landing page is to convert visitors into leads. In fact, the average conversion rate is 26% for lead-generation landing pages.
But don’t let that fool you. Most landing pages have a conversion rate of 10% or less
So, if you want to increase web traffic and conversions in Nigeria, focus on creating a strong landing page.
Start by ensuring your page is aesthetically pleasing and easy to navigate. Then, include a clear call-to-action and make sure your form is short and simple.
Most importantly, test different landing pages to see which performs best. Try different designs, calls to action, and forms to see what works best for your business.
If you don’t want to overthink, there are some tools you can use to create a high-converting landing page.
- ClickFunnels: With ClickFunnels, you can create a landing page in minutes without coding or design skills.
- LeadPages: LeadPages is another great option for creating landing pages. They offer a 14-day free trial to test the platform before committing to it.
- Instapage: Instapage is another popular landing page builder that offers both a free and paid version of their software.
And the beauty of these tools is that they give you access to a library of templates. These are premade landing pages you can just plug and play.
5. Offer something of value
Want more traffic, or convert the visitors into leads in Nigeria? There’s only one rule to play by; offer value!
What does ‘value’ mean?
It means creating content, services, or products that solve a problem for your target audience. It’s something they need or want, and you offer it to them in exchange for their attention (and maybe even their money).
This could be in the form of a free e-book, an exclusive video or webinar, or even a discount on your products or services. Make sure your offer is high quality and relevant to your target audience.
For example, if you are a web designer, you could offer a free e-book on tips for creating a successful website. If you are a real estate agent, you could offer a free webinar on buying a home.
Whatever you decide to offer, make sure it is something that will be valuable to your target audience.
Not sure how to get started? Here are a few ideas:
- Write helpful blog posts that answer common questions from your target audience
- Offer free eBooks or white papers on topics relevant to your industry
- Provide discounts or coupons for first-time buyers
- Conduct webinars or podcasts on topics your audience is interested in
Find a way to offer value to your target audience, and you’ll see an increase in traffic and conversions in Nigeria.
6. Use popups wisely
According to a study by Optimonk.com, the average popup conversion rate is 11.09%.
That means if you have a website with 100 visitors, about 11 of them will convert into leads or customers.
I mean, wow?!
Popups can effectively increase web traffic and conversions – but only if they’re used wisely.
If you use too many popups or make them intrusive, you’ll only annoy your visitors and drive them away.
Here are a few tips for using popups effectively:
- Use exit-intent popup plugins to show a popup when someone is about to leave your website
- Only use one popup per page so as not to overwhelm your visitors
- Keep your forms short and simple – ask for only the essential information
- Make sure your popups are relevant to the visitor’s interests
If used correctly, popups can effectively increase web traffic and conversions on your website. Just remember to use them sparingly and relevantly.
Here are some tools you can use to create popups for your website:
- OptinMonster: OptinMonster is one of the most popular popup tools available. It offers many features, integrations, and a 14-day money-back guarantee.
- Bloom: Bloom is another great option for creating popups. It’s part of the Elegant Themes package, including access to their other plugins and themes.
- SumoMe List Builder: SumoMe List Builder is a free tool that allows you to create simple but effective popups for your website.
Related: 11 EASY Ways to Optimize Your Website to Increase Sales in Nigeria.
7. Make your site mobile friendly
The number of mobile internet users in Nigeria amounted to over 80.93 million in 2021 (Source: Statista.com)
As the number of mobile internet users in Nigeria continues to grow, it’s important to ensure your website is designed for mobile devices.
Moreover, mobile devices are responsible for 41% of web traffic, so it’s essential to have a site that looks good and is easy to use on a small screen.
Here are some tips for making your site mobile-friendly in Nigeria:
- Use a responsive design that automatically adjusts to different screen sizes.
- Keep your content short and easy to read; use headings and bullet points to break up the text.
- Optimize images for fast loading on slow connections. In fact, start optimizing for Webp image formats instead of JPEG or PNG.
- Use large, easy-to-tap buttons for links and calls to action.
- Avoid using Flash or other technologies that aren’t compatible with mobile devices.
8. Improve your site’s speed and performance
Your website’s speed and performance are important factors in determining your site traffic and conversion rate.
If your website is slow or doesn’t perform well, visitors will likely leave without taking any action.
Also, site speed affects how your website appears on Google search results. Google has stated that they use site speed as a ranking factor, so it’s important to ensure your website loads quickly.
Websites that take a long time to load cost companies $2.6 billion yearly in lost sales.
Here are a few tips for improving your website’s speed and performance:
- Use a content delivery network (CDN) to improve loading times for visitors who are far from your server
- Optimize your images by reducing their file size
- Minimize HTTP requests by using CSS sprites and combining files
- Use browser caching to store static files on the visitor’s computer so they don’t have to be downloaded each time they visit your site
You can use tools like Pingdom or GTmetrix to test your website’s speed and performance. These tools will also give suggestions for improving your website’s speed.
Here are some suggestions from GTmetrix on one of the sites I tested.
They even give you suggestions on how to solve the issues?.
Related: 15 Tips for Optimizing Your Website Performance.
9. Analyse your data regularly
Data analysis is an essential part of any marketing strategy – but it’s especially important when you’re trying to increase web traffic and conversions.
By analyzing your website data, you can identify which marketing tactics are working and which need improvement.
There are several different ways to analyze your website data, but Google Analytics is the most popular option. It’s free to use and offers a wealth of features and integrations.
Another great tool for data analysis is Crazy Egg, which allows you to see how visitors interact with your website through heatmaps and scrollmaps.
Make sure to analyze your website data regularly so you can adjust your marketing tactics accordingly and continue to boost your site traffic and conversions.
As you dig through the data, look for the following:
- How many people are visiting your site?
- Where are they coming from? ( organic search, social media, referral traffic)
- What pages are they landing on?
- Are they taking any desired actions on your website? ( subscribing to a newsletter, filling out a form)
- If they’re not taking desired actions, what pages are they leaving from?
By understanding these key metrics, you can determine which marketing tactics are working and which need improvement.
10. Target long tail keywords
Image source: WordStream.
One of the best ways to increase web traffic in Nigeria is to target long-tail keywords – specific and relevant phrases that are less competitive than more common keywords.
For example, if you are a web design company in Nigeria, you might want to target the phrase “web design for small businesses” rather than just “web design.”
Not only are long-tail keywords less competitive, but they also tend to be more specific and relevant to what your potential customers are searching for. As a result, they’re more likely to convert into leads or customers.
You can use tools like Google Keyword Planner or KeywordTool.io to research long-tail keywords that are relevant to your business. Once you’ve found a few good keywords, make sure to include them in your website content, meta tags, and titles.
11. Implement schema markup correctly
Schema markup is code that helps search engines understand the meaning of your content. You can improve your click-through rate and organic search ranking by implementing schema markup on your website.
One study found that websites with schema markup saw a boost in CTR of up to 30%.
Schema markup is fairly technical, so we won’t discuss too much detail here. However, if you want to learn more about it, this guide from Ahrefs is a good place to start.
Plenty of plugins and tools can do it if you’re not comfortable implementing schema markup yourself.
For example, the WordPress SEO by Yoast plugin has built-in support for schema markup.
Final thoughts
After reading through the 11 ways to increase web traffic and convert to leads in Nigeria, it’s important to remember a few key points.
First and foremost, increasing web traffic takes time and consistent effort. No one silver bullet solution will work for everyone – it’s important to experiment and find what works best for you and your website.
Secondly, focus on creating high-quality content that engages and converts your visitors into customers or subscribers.
And lastly, don’t forget to track your progress and analyze your results so you can continue to improve your website traffic over time.
So there you have it – 11 ways to increase web traffic in Nigeria. Which ones are you going to start implementing today?